What Is Product Marketing?
What Is Analyst Relations?
How To Leverage Podcasting In Product Marketing?
Yana PerskyofPepperi - B2B Sales Platform for Brands & Wholesale Distributorsgenerously shares her views and best practices.
Key highlights:
>> PM sits at the intersection of#ProductManagement,#Sales, and#CustomerSuccess
>> PM is a challenging 'breed', especially in the new companies - because you need to know the product and the competition inside out
>> 3 pillars of PM success are:
1. Research - Before, during, and after any type of launch
2. Messaging and positioning that help frame your product in a way that shines
3. Product launch and go to market strategy
>> The complexity of building Analyst Relations is overrated
>> Guest podcasting can boost your effort
Tune into the full version for details:
